The Grass-Grown Trend

Cow Oostvaardersplassen

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Grass-grown beef is a trending choice at the Beaumont Farmer’s Market. Gentz, 56, has been raising it for thirty years. Kyle Peveto writes about Gentz’s commitment to his choice beef and the effects it has had on the local market in his article “Man’s Commitment to the Grass-Grown Beef Feeds Health Trend.”

Gentz started direct customer sales in 2005 and since then, farmer’s markets have grown popular and appeared in most Texas counties. Kyle Peveto interviewed a few local customers in search for the reason for a local choice rather than buying from a local supermarket. Shelly Trahan states that, “It’s nice because it’s fresh. It’s not frozen and shipped to the store. It’s nice and it lasts longer.”

Although there is a premium price for the local beef, $5 a pound compared to the state average of $2.89 a pound, customers are comforted by the hormone free, locally grown quality of Gentz’s product. Even though the local farms are not expected to cut out commercial operations, Gentz’s knows that choices are good for the local community. He says, “I was raised on this, the grass-fed beef.”

Reference: Peveto, Kyle. “Man’s Commitment to Grass-Grown Beef Feeds Health Trend.” The Beaumont Enterprise. 02 Jul 2010: n.p. SIRS Researcher. Web. 01 Dec 2010
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